The International Centre for Policy Advocacy (ICPA) develops & supports effective advocacy initiatives to promote & safeguard democratic principles & open society values.
Strategic Comms Incubator
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Strategic Communications IncubatorNews
From Stigma to Mainstream: How Gamification Narratives are Reshaping the Digital Entertainment Industry
Introduction
Not so long ago, entering the realm of high-stakes digital entertainment felt like crossing a psychological boundary line.
Read more#KommMit pilot narrative change project: A value-based storytelling approach shifts attitudes towards Muslims in Germany
See the results of a successful pilot campaign targeting the middle in Germany
Read moreA sustained approach to communicating with ‘balancer middle’ audiences: lessons on messaging, media relations & coverage
Lessons from a decade of practice from Sunder Katwala of British Future
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